Skeptical? Hear me out:
My money-back guarantee!
1. They're Eager to Prove Themselves
Most wouldn’t dare let you down because their reputation, credibility and future depends on it.
For those with limited field experience, this is their first chance to show their stuff and add value.
This hunger will drive them to take the work seriously and give it their all.
It’s a learning experience, sure, but the risks are minimal. If there’s anything a university student has learned, it’s the ability to read between the lines and deliver quality results on limited feedback or weak-from-the-start prompts.
So, if you’re hiring a student because you’re overwhelmingly busy and cannot take on a coaching role, as long as you point them in the right direction, I’m willing to bet they’ll figure it out. They’re used to teaching themselves things, trust me!
If time allows it, you can be involved and provide excellent cues to ensure they approach things your way. While accustomed to working without solid feedback, they’ll thrive if you let them touch base periodically.
Like the way one iteration is going? Give the go-ahead and they’ll crush it. Thinking they’re off track - perfect, let them know and they’ll hit the drawing board with renewed vigour. You saved them from spending hours on something that wasn’t worthwhile.
Trust me, it’s appreciated.
2. Practical Application of Theoretical
The number one complaint shared by myself and my close peers in university:
Where are the well-rounded, industry-applicable challenges?
Stimulate our creativity! We’re dying for a challenge here!
Students often receive predictable, formulaic assignments that are the equivalent of busy-work to prove our attendance and earn some participation marks. “Memorize the following list of definitions” = temporarily retained information in the short-term that is quickly forgotten.
This shouldn’t be viewed as a limitation - it’s an opportunity.
To this day, I remember one of my earliest projects in first year where I was taxed with delivering a group presentation to a fictitious company called Rocksteady Records (not the real one in Australia). In my experience, taking initiative to go above-and-beyond in order to make an impact leaves a lasting sense of pride.
I consider the members of that group project my lifelong friends, and without that shared sense of responsibility and collaboration, our presentation could not have succeeded!
If you find an educated person with a great attitude, entrust and empower them with a creative challenge and you’ll reap the dividends.
3. Competitive Rates
There’s an opportunity for a favourable exchange that benefits both parties. Students may have some, little, or no experience - and they’ll generally be open to compensation accordingly.
Students breaking onto the scene are willing to take a paycut to secure valuable experience that builds their portfolio and skillset. As a business owner, you have the opportunity to benefit from quality work at a discounted price. Don’t take advantage, of course. Discuss the terms before a project, and reach an agreement that everyone is happy with.
That said, consider the following:
If you need expert help, don’t hire a student.
The stakes are high, the task is complex, and the deadline is fast-approaching: these are all indicators that you need an expert. If you cannot afford an expert, don’t hire a student and expect the same results.
Don’t put a new, career-hopeful in a position where they cannot possibly meet your project needs, then withhold payment and shatter their confidence in the process.
Even experts start as novices, take a chance on someone who has potential. Trust goes a long way, they’ll remember who had faith in them. Check out this timeless article from The Society of Human Resource Management to learn more about how trusting employees supports better performance!
4. Hiring Opportunities
If the transaction goes smoothly and they wow you, that’s great. Your partnership can transition however you see fit. If your team could benefit from adding another, there’s an opportunity to train them according to your vision, preventing any bad habits from setting in, instilling the best approach from day 1.
Maybe you had a mentor early on in your career and want to pay it forward. Never had a mentor?
Start your legacy by sharing expertise with a young mind. Here's how!
5. Building a Network
At the end of the day, the number of meaningful connections you can make will take you far.
By working with a marketing student, you can gain access to a number of connections from up-and-coming generations of leaders.
Connect with the next Indra Nooyi or Jeff Bezos before they make it big. Invite them to your wedding! Maybe they’ll give you a toaster! Or stock options (it’ll probably just be a toaster). Imagine a fortune 500 CEO busting out the YMCA on your special day! You’ll be a legend!
If you hire a marketing student as a consultant and you’re not satisfied, I will personally take responsibility. Just venmo me the exact amount you paid them and I’ll return it in full :)
Still not convinced? What advice would you give to Marketing Students seeking a consulting role?
Leave a comment!
Header Photo by Tommy Lopez from Pexels.